playboating is so new i think only paddle culture is doing this. if you want to get in touch with them why not send them an email?
info@paddleculture.comi think its an extension of plain old sea kayaking skills that were first developed by greenlanders. check this out.
http://www.dubside.net/swf/video_trailer_kayakrolling.htmli think they even have official competition this form of sports with all its ancient skills, techniques and manoeuvres. known as Greenland Kayaking, but i dont think it is found anywhere else except for north america.